Backlink Value Calculator
Score a prospect on the four gates that decide whether a link is worth building — authority, relevance, traffic and placement — and get a straight build-or-skip verdict.
Nothing you type here is uploaded, stored or sent anywhere. The whole calculation runs in your browser.
How the score works
Four weighted components, and four hard gates. A prospect that fails any gate is not worth building regardless of how the rest scores — that is the whole point of judging links rather than counting them.
- Authority, 30%. DR 50 is the floor. Below it, the link passes too little to matter.
- Relevance, 30%. An unrelated site passes almost nothing, whatever its DR.
- Traffic, 25%. 1,000 organic visits a month minimum. A high-DR site with no traffic is usually dormant or manipulated.
- Placement, 15%. In the body of real writing. Footer and sitewide links are discounted heavily and treated as a gate failure.
NoFollow does not fail a prospect on its own, but it caps the score — the link still sends traffic and still looks natural in a profile.
The long version: how I evaluate a backlink before I build it →
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This is the scoring applied to every prospect on client work, by hand, before anything gets built.