Title & Meta Description Checker
Pixel-width check on a title and description, with the warnings a character count cannot give you.
Nothing you type here is uploaded, stored or sent anywhere. It all runs in your browser.
What actually matters here
- Width, not characters. Google truncates on rendered pixels. A title in capitals runs out of room far sooner than the same character count in lowercase.
- The keyword near the front, because the end is what gets cut and because readers scan the first few words.
- One brand mention, at the end. Leading with your brand spends the most valuable space on the word people already know.
- Every page different. Duplicate titles across a site are one of the most common and most fixable on-page problems.
Titles get rewritten by Google roughly a third of the time. That is usually a signal the original was vague, stuffed, or did not match what people searched.
Questions people ask
Does the meta keywords tag still do anything?
Nothing for Google, which stopped using it in 2009 and announced as much. Bing has said a stuffed keywords tag is a weak signal that the page might be spam, which makes it slightly worse than useless. If your CMS still has the field, leave it empty.
So how many characters do I get?
It depends on which characters. As a working guide a title has around 580 pixels on desktop, which lands somewhere between 50 and 60 characters depending on how many capitals and wide letters you use, and a description gets roughly double that in two lines. That variability is the whole reason this tool measures width instead of counting.
Does the description need to contain the keyword?
Not for ranking — it is not a ranking input at all. It is worth including because Google bolds query terms in the snippet, and bold text catches the eye in a list of ten results. Write the sentence you would use to sell the click and the term will be in it anyway.
Is a missing meta description a problem?
Rarely. Google writes one from the page, per query, which on a well-written page often beats a fixed line you wrote once. Prioritise descriptions for the pages where the click is commercially worth something and let the long tail generate.
What do I do about thousands of product pages?
Template them, and put the variable part first: product, then the attribute that distinguishes it, then the brand. The failure mode to avoid is a template whose first forty characters are identical on every page, because that is a site full of duplicate titles as far as a truncated SERP is concerned.
Guides for this tool
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