UTM Builder

Build tagged campaign URLs with consistent parameters, and copy them in one click.

Where the traffic comes from.
The channel type.
Analytics treats Social and social as two different mediums.

Nothing you type here is uploaded, stored or sent anywhere. It all runs in your browser.

Getting UTMs right

  • Be consistent, obsessively. facebook, Facebook and fb are three sources in your reports. Pick one spelling and write it down.
  • Medium is a category, not a place. social, email, cpc, referral — not linkedin-post.
  • Never tag internal links. A UTM on a link between your own pages restarts the session and destroys the original attribution.
  • Do not put personal data in them. UTMs end up in analytics, server logs and shared screenshots.

UTMs and SEO

Tagged URLs create parameter variants of the same page, which is duplicate content unless the page carries a self-referencing canonical. Never use a UTM on a link you are building for SEO — tag campaigns, not backlinks.

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